04 Bronze awards
Asia eCommerce Awards
Across SEO and SEM, B2B campaign, eCommerce consulting and eCommerce innovation.
For Malaysian e-commerce brands generating RM80,000+ per month.
A 90-day growth plan.
A team to put it into action.
Work directly with Henry Tang to identify what is holding sales back, prioritise the next moves, and execute the agreed plan through my ad operations team.
Q1 2027 cohort - Accepting 3 new clients
Discuss my growth plan.
Three-month engagement.
From RM8,000/month; RM24,000 total for Growth Foundation.
16 years of experienceOver 200 brandsStrategy + execution
Selected brand & agency experience
A selection from 16 years of work with over 200 brands.
View all brand and agency experience 20 brands · 5 agencies
Brands I’ve worked with
Agencies I’ve worked with
IPG Mediabrands
View selected awards & recognition 10 awards · 4 events
02 Silver + 01 Bronze
D Awards
Across eCommerce marketing and digital technology.
02 Silver awards
Agency of the Year
& MARKies
For audience and customer acquisition effectiveness.
Top 10
SITEC & MDEC
Top 10 eCommerce Merchant recognition.
Selected project results
Results from previous
brand engagements.
Beauty brand · 6 months
Turning existing traffic into more purchases.
The starting point: The website attracted visitors, but too few were purchasing.
My responsibility: I led strategy and coordinated the client’s team or agency.
The work: Acquisition strategy, content direction and coordination of website improvements.
- Website traffic
- 2.8×
- Sales growth
- 3.2×
- Average order value
- 1.4×
Books publishing brand · 12 months
Improving advertising across all channels.
The starting point: Existing online channels had weak sales and inefficient advertising.
My responsibility: I managed advertising while the client’s team handled channel expansion.
The work: Advertising optimisation, budget allocation and coordination with marketplace operators.
- Revenue growth
- 9.4×
- 12-month ROAS
- 7.37
- Channels expanded
- 2
Beauty-brand growth compares performance before takeover with performance after six months; engagement was assessed through time on site and bounce rate. Publishing ROAS is the overall twelve-month figure. Results relate to previous engagements over the stated periods, not a forecast for a three-month engagement. Outcomes vary by business.
The three-month growth partnership
A clear priority.
A practical plan. Execution.
When campaigns, offers and store improvements compete for attention, we decide where the work should start, and connect that decision to execution.
Know what needs attention
A review of your goals, store, offer and available sales data to identify the growth priorities.
Know what happens next
A prioritised action plan with an agreed scope, responsibilities and measures of progress.
Put the agreed work in motion
Implementation through my ad operations team, aligned with the priorities in your proposal.
Make the next decision
Review the work and available data, refine priorities and decide the next steps.
The business case
What is staying stuck
costing your business?
You may already be paying for ads, content and a team. When the offer, customer journey and execution aren’t aligned, more activity can mean more spending without clarity on what improves sales.
The value is a connected process: identify the sales constraint, prioritise the next moves, assign ownership and put the agreed plan into action.
What would it take for the investment to pay for itself?
Use your contribution margin: the share of each additional sale left after variable costs, before this consulting fee. At a 40% contribution margin, RM20,000 in additional monthly sales would cover an RM8,000 monthly fee alone. Across three months, that is RM60,000 in additional sales to cover the RM24,000 Foundation engagement.
This is a break-even calculation, not a forecast or promised result. Your business case depends on your margins, growth opportunities and any additional execution costs. We discuss the fit before you commit.
Whether you work with me or build internally, the next step matters. What would another quarter without a clear plan and ownership cost you?
Plans & pricing
Choose your focus.
One channel or two.
Start with one priority sales channel, or coordinate growth across two. I lead strategy; my ad operations team executes the agreed work. Revenue bands are a guide to fit; channel needs and complexity determine the scope.
01 / Growth Foundation
Make your priority
channel work harder.
Typically suited to brands doing RM80,000–RM150,000
in monthly e-commerce revenue
RM8,000 / month
3 months · RM24,000 total
- One primary sales channel: Shopify, Shopee, TikTok Shop or Lazada
- Growth diagnosis and roadmap for your selected channel
- Ad management plus agreed store or marketplace improvements
- Agreed improvements within your selected channel, executed by my ad operations team
02 / Growth Scale
Make your channels
work together.
Typically suited to brands doing RM150,001–RM300,000
in monthly e-commerce revenue
RM15,000 / month
3 months · RM45,000 total
- Up to two primary sales channels: Shopify, Shopee, TikTok Shop or Lazada
- A connected growth diagnosis and roadmap across both channels
- Ad management plus agreed store or marketplace improvements
- Agreed improvements and execution coordinated across both channels
- A consolidated sales and ad performance dashboard, updated weekly from agreed sources
03 / Growth Custom
Build your next
stage of growth.
Typically suited to brands doing RM300,001 or more
in monthly e-commerce revenue
By quote
3-month engagement · scope-based proposal
- Three or more sales channels, or greater business complexity
- Strategic priorities and an execution plan
- Ad management plus agreed store or marketplace improvements
- Execution by my ad operations team, defined in the proposal
- A consolidated sales and ad performance dashboard, updated weekly from agreed sources
How we work together
A weekly video call with Henry
Review priorities, discuss decisions and agree on the next moves directly with me.
Support between calls
WhatsApp support during business hours, plus a weekly written progress update.
Clear ownership and costs
You retain your accounts and roadmap. Media spend, creative production, platform fees and other external costs are separate and confirmed before kickoff.
AI Assisted Analytics Dashboard
Included in Growth Scale and Growth Custom. A consolidated view of sales and ad performance from agreed sources, updated weekly. Dashboard access runs for the engagement and ends unless renewed.
Scope, costs and access +
A sales channel means Shopify, Shopee, TikTok Shop or Lazada. Ad management is included for the advertising platforms agreed in your proposal. Advertising platforms do not count as additional sales channels. Your proposal specifies the implementation work, product coverage, campaigns, assets, responsibilities and review arrangements. Media spend, content production, platform fees and other external costs are confirmed separately before kickoff. Revenue bands guide fit: a brand may choose a broader or more focused plan based on its channel needs. These retainers are for businesses generating RM80,000 or more in monthly e-commerce revenue.
The 3-month plan
Three months.
A shared sequence of work.
Month 01
Diagnose & prioritise
Understand the business, establish the starting point, agree on the growth priorities and define the execution scope.
Month 02
Execute the priorities
Put the agreed plan into action through my ad operations team, with clear ownership of the work.
Month 03
Review & refine
Assess what the work and available data tell us, make adjustments, and map the next priorities.
This is the working sequence. The detailed plan is shaped around your store and agreed scope.
Platform expertise
Shopify
Store experience, product pages, conversion and repeat purchase.
ShopeeShopee
Listing clarity, merchandising and marketplace sales priorities.
TikTok ShopTikTok Shop
Content-to-commerce journeys, offers and the path to purchase.
Lazada
Store merchandising, listings and campaign priorities.
Your strategy partner
Henry Tang.
I’m a Growth Strategist with 16 years of experience and work with over 200 brands. My experience includes Shiseido and Maxis, alongside agencies such as IPG Mediabrands.
I lead the strategic direction. My ad operations team handles the agreed execution. We define the scope and responsibilities before work begins.
Discuss my growth planBefore we speak
A few practical details.
What is the investment?
Growth Foundation covers one primary sales channel at RM8,000/month: RM24,000 over three months. It is typically suited to brands generating RM80,000–RM150,000 in monthly e-commerce revenue. Growth Scale includes up to two primary sales channels and a consolidated analytics dashboard for the agreed channels and available data at RM15,000/month: RM45,000 over three months, typically for brands generating RM150,001–RM300,000. Growth Custom includes a consolidated analytics dashboard for the agreed sales channels and available data, with pricing by quote for brands generating RM300,001 or more, three or more channels, or greater complexity. Revenue bands guide fit; your channel needs and agreed scope determine the right plan.
What counts as a channel, and what is included?
A sales channel means Shopify, Shopee, TikTok Shop or Lazada. I lead the growth diagnosis and roadmap; my ad operations team implements the agreed improvements. Channel coverage does not mean unlimited execution. Your proposal specifies the work, product coverage, campaigns, assets, review arrangements and responsibilities. Ad management and agreed store or marketplace improvements are included. The advertising platforms and implementation deliverables are confirmed in your proposal. Media spend, content production, platform fees and other external costs are confirmed before kickoff.
Does this include execution?
Yes. This is a strategy and execution partnership. I lead strategy, and my ad operations team handles the agreed execution. Ad management plus agreed store or marketplace improvements are included. Media spend and creative production are charged separately. The exact implementation work and advertising platforms are agreed in the proposal.
How often will we work together?
You have a weekly video call with Henry, WhatsApp support during business hours and a weekly written progress update throughout the engagement.
What does the dashboard include, and who keeps access?
Growth Scale and Growth Custom include a consolidated analytics dashboard showing sales and ad performance from agreed sources, updated weekly. Dashboard access ends when the engagement ends unless renewed. You retain your accounts and roadmap.
Who are these retainers for?
These retainers are for businesses generating at least RM80,000 in monthly e-commerce revenue. The revenue bands guide fit; channel needs and business complexity determine the agreed scope.
Can you guarantee sales growth?
No specific sales result or return is guaranteed. The work focuses on identifying the growth priorities, implementing the agreed plan, and reviewing progress against the available business data.
What happens after I send my details?
Henry reviews your inquiry and contacts you by email or WhatsApp to discuss the fit and next steps. Requesting a consultation does not commit you to the engagement or take a payment.
Why three months?
The engagement gives strategy, implementation and review a shared period of work. The sequence and detailed scope are agreed around your store.
Start with a growth conversation
Let’s discuss
your store.
Q1 2027 cohort - Accepting 3 new clients. Share your details so we can assess the fit. The first conversation covers:
- Your businessYour current sales challenge and what you want to change.
- The fitWhere strategy and execution support may help.
- The next stepAn agreed scope and proposal before you decide.
Three-month partnerships from RM8,000/month.
View plans and pricing
Where can I reach you?
Name, WhatsApp number and revenue band are required. Email and business details are optional.
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