Work directly with Henry Tang to identify what is holding sales back, prioritise the next moves, and execute the agreed plan through my ad operations team.
Work directly with Henry TangFrom RM5,000/month; RM15,000 for the initial three months.
Accepting 3 new clients for 2027 Q1.
Previous project results, not a forecast. Outcomes vary by business. Explore the case studies ↓
Start with one priority sales channel, or coordinate growth across two. I lead strategy; my ad operations team executes the agreed work. Revenue bands are a guide to fit; channel needs and complexity determine the scope.
Q1 2027 cohort rate · Accepting 3 new clients. Foundation and Scale rates are fixed for the initial three-month engagement. Renewal scope and pricing are agreed before renewal.
Typically suited to brands doing RM80,000–RM150,000
in monthly e-commerce revenue
Previously RM8,000/month
Q1 2027 cohort rate · Save RM3,000/month
3 months · RM15,000 total
Typically suited to brands doing RM150,001–RM300,000
in monthly e-commerce revenue
Previously RM15,000/month
Q1 2027 cohort rate · Save RM6,000/month
3 months · RM27,000 total
Typically suited to brands doing RM300,001 or more
in monthly e-commerce revenue
3-month engagement · scope-based proposal
My team uses AI to support reporting, analysis and agreed operational workflows. I lead the strategy, and my team reviews recommendations and manages execution.
We agree the priorities, deliverables, production quantities, revisions and responsibilities in your proposal.
Review priorities, discuss decisions and agree on the next moves directly with me.
WhatsApp support during business hours, plus a weekly written progress update.
You retain your accounts and roadmap. Media spend, creative production, platform fees and other external costs are separate and confirmed before kickoff.
Included in Growth Scale and Growth Custom. A consolidated view of sales and ad performance from agreed sources, updated weekly. Dashboard access runs for the engagement and ends unless renewed.
A sales channel means Shopify, Shopee, TikTok Shop or Lazada. Ad management is included for the advertising platforms agreed in your proposal. Advertising platforms do not count as additional sales channels. Your proposal specifies the implementation work, product coverage, campaigns, assets, responsibilities and review arrangements. Media spend, content production, platform fees and other external costs are confirmed separately before kickoff. Revenue bands guide fit: a brand may choose a broader or more focused plan based on its channel needs. These retainers are for businesses generating RM80,000 or more in monthly e-commerce revenue.
When campaigns, offers and store improvements compete for attention, we decide where the work should start, and connect that decision to execution.
A review of your goals, store, offer and available sales data to identify the growth priorities.
A prioritised action plan with an agreed scope, responsibilities and measures of progress.
Implementation through my ad operations team, aligned with the priorities in your proposal.
Review the work and available data, refine priorities and decide the next steps.
The starting point: The website attracted visitors, but too few were purchasing.
My responsibility: I led strategy and coordinated the client’s team or agency.
The work: Acquisition strategy, content direction and coordination of website improvements.
The starting point: Existing online channels had weak sales and inefficient advertising.
My responsibility: I managed advertising while the client’s team handled channel expansion.
The work: Advertising optimisation, budget allocation and coordination with marketplace operators.
Beauty-brand growth compares performance before takeover with performance after six months; engagement was assessed through time on site and bounce rate. Publishing ROAS is the overall twelve-month figure. Results relate to previous engagements over the stated periods, not a forecast for a three-month engagement. Outcomes vary by business.
The project connected scattered campaign data and streamlined daily reporting with Supermetrics, Google Sheets and Gemini.
Results from this project. Outcomes vary with scope, data access and workflow.
| Campaign / phone model | Leads | CPL | Value | ROAS | Spend | Impressions | Clicks |
|---|---|---|---|---|---|---|---|
| 378 | RM 33.35 | RM 162,200 | 12.9× | RM 12,607.96 | 656,498 | 12,062 | |
| Video · Product demo | 187 | RM 28.98 | RM 81,250 | 15.0× | RM 5,418.72 | 216,417 | 5,194 |
| Carousel · Key features | 128 | RM 32.63 | RM 54,600 | 13.1× | RM 4,176.39 | 229,389 | 4,129 |
| Static · Offer | 63 | RM 47.82 | RM 26,350 | 8.7× | RM 3,012.85 | 210,692 | 2,739 |
| 214 | RM 44.91 | RM 78,100 | 8.1× | RM 9,611.67 | 446,122 | 8,312 | |
| Video · Product demo | 143 | RM 39.35 | RM 53,400 | 9.5× | RM 5,627.41 | 234,810 | 4,931 |
| Static · Offer | 71 | RM 56.12 | RM 24,700 | 6.2× | RM 3,984.26 | 211,312 | 3,381 |
| 263 | RM 20.56 | RM 70,000 | 12.9× | RM 5,407.39 | 286,890 | 7,385 | |
| Video · Product demo | 169 | RM 17.68 | RM 46,200 | 15.5× | RM 2,987.56 | 153,345 | 4,447 |
| Carousel · Key features | 94 | RM 25.74 | RM 23,800 | 9.8× | RM 2,419.83 | 133,545 | 2,938 |
| 122 | RM 34.42 | RM 26,300 | 6.3× | RM 4,198.77 | 267,538 | 4,450 | |
| Video · Product demo | 83 | RM 28.75 | RM 18,400 | 7.7× | RM 2,386.14 | 140,895 | 2,677 |
| Static · Offer | 39 | RM 46.48 | RM 7,900 | 4.4× | RM 1,812.63 | 126,643 | 1,773 |
| 179 | RM 20.18 | RM 46,250 | 12.8× | RM 3,611.40 | 201,688 | 5,420 | |
| Video · Product demo | 112 | RM 19.00 | RM 29,400 | 13.8× | RM 2,127.48 | 97,645 | 3,027 |
| Carousel · Key features | 67 | RM 22.15 | RM 16,850 | 11.4× | RM 1,483.92 | 104,043 | 2,393 |
| Total | 1,156 | RM 30.66 | RM 382,850 | 10.8× | RM 35,437.19 | 1,858,736 | 37,629 |
Compare leads, CPL and click-to-lead rates by phone model and creative. Recommend the next tests.
Key insights and recommendationsUnderstand the business, establish the starting point, agree on the growth priorities and define the execution scope.
Put the agreed plan into action through my ad operations team, with clear ownership of the work.
Assess what the work and available data tell us, make adjustments, and map the next priorities.
This is the working sequence. The detailed plan is shaped around your store and agreed scope.
Store experience, product pages, conversion and repeat purchase.
Listing clarity, merchandising and marketplace sales priorities.
Content-to-commerce journeys, offers and the path to purchase.
Store merchandising, listings and campaign priorities.
Henry is an ecommerce Growth Strategist with 16 years of experience across over 200 brands. His experience includes Shiseido and Maxis, alongside agencies such as IPG Mediabrands and WPP.
I lead the strategic direction. My ad operations team handles the agreed execution. We define the scope and responsibilities before work begins.
Request a growth consultationYou may already be paying for ads, content and a team. When the offer, customer journey and execution aren’t aligned, more activity can mean more spending without clarity on what improves sales.
The value is a connected process: identify the sales constraint, prioritise the next moves, assign ownership and put the agreed plan into action.
Use your contribution margin: the share of each additional sale left after variable costs, before this consulting fee. At a 40% contribution margin, RM12,500 in additional monthly sales would cover a RM5,000 monthly fee alone. Across three months, that is RM37,500 in additional sales to cover the RM15,000 Foundation engagement.
This is a break-even calculation, not a forecast or promised result. Your business case depends on your margins, growth opportunities and any additional execution costs. We discuss the fit before you commit.
Whether you work with me or build internally, the next step matters. What would another quarter without a clear plan and ownership cost you?
Q1 2027 cohort rates are available for three new clients and fixed for the initial three-month engagement. Renewal scope and pricing are agreed before renewal. Growth Foundation covers one primary sales channel at RM5,000/month: RM15,000 over three months. It is typically suited to brands generating RM80,000–RM150,000 in monthly e-commerce revenue. Growth Scale includes up to two primary sales channels and a consolidated analytics dashboard for the agreed channels and available data at RM9,000/month: RM27,000 over three months, typically for brands generating RM150,001–RM300,000. Growth Custom includes a consolidated analytics dashboard for the agreed sales channels and available data, with pricing by quote for brands generating RM300,001 or more, three or more channels, or greater complexity. Revenue bands guide fit; your channel needs and agreed scope determine the right plan.
A sales channel means Shopify, Shopee, TikTok Shop or Lazada. I lead the growth diagnosis and roadmap; my ad operations team implements the agreed improvements. Channel coverage does not mean unlimited execution. Your proposal specifies the work, product coverage, campaigns, assets, review arrangements and responsibilities. Ad management and agreed store or marketplace improvements are included. The advertising platforms and implementation deliverables are confirmed in your proposal. Media spend, content production, platform fees and other external costs are confirmed before kickoff.
Yes. This is a strategy and execution partnership. I lead strategy, and my ad operations team handles the agreed execution. Ad management plus agreed store or marketplace improvements are included. Media spend and creative production are charged separately. The exact implementation work and advertising platforms are agreed in the proposal.
You have a weekly video call with Henry, WhatsApp support during business hours and a weekly written progress update throughout the engagement.
Growth Scale and Growth Custom include a consolidated analytics dashboard showing sales and ad performance from agreed sources, updated weekly. Dashboard access ends when the engagement ends unless renewed. You retain your accounts and roadmap.
These retainers are for businesses generating at least RM80,000 in monthly e-commerce revenue. The revenue bands guide fit; channel needs and business complexity determine the agreed scope.
No specific sales result or return is guaranteed. The work focuses on identifying the growth priorities, implementing the agreed plan, and reviewing progress against the available business data.
Henry reviews your inquiry and contacts you by email or WhatsApp to discuss the fit and next steps. Requesting a consultation does not commit you to the engagement or take a payment.
The engagement gives strategy, implementation and review a shared period of work. The sequence and detailed scope are agreed around your store.
Accepting 3 new clients for 2027 Q1. Cohort rates are fixed for the initial three months. Share your details so we can assess the fit. The first conversation covers:
Q1 2027 cohort partnerships from RM5,000/month.
Initial three months: RM15,000 for Growth Foundation. Renewal scope and pricing agreed before renewal.
View plans and pricing
Name, WhatsApp number, revenue band and email are required. Additional business details are optional.
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